{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fgrowing-the-future.simplecast.com%2Fepisodes%2Fstubborn-farmer-part-two-htObFJPp","width":444,"version":"1.0","type":"rich","title":"Five Principles on a Sign in a Milk House","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/1fa356cd-6e54-41a2-bbf4-99a91ee4ce68/3bd784a3-8c57-4650-a490-3d0cc5d0ae1d/cropped_1788810729084.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"","height":200,"description":"Andy Junkin returns to talk about the book he wrote and the experience behind it. A seventh generation farm boy whose own succession fell apart, he traces how the grit that carried a family through seven generations on hard ground became the thing that broke it, and what he has learned since about why farm transitions fail. His argument is that estate planning is the last step, not the first, and that the work before it is character: five principles on a sign, a year of each partner changing one habit, and monthly meetings where ideas are capped small enough that nobody feels attacked. He is direct about his own part in the conflict, and about how few farms reach a third generation."}