{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fgrowing-the-future.simplecast.com%2Fepisodes%2Fthe-agricultural-adventurer-K0MQCZkZ","width":444,"version":"1.0","type":"rich","title":"Farming for the Elevator vs. Farming for the Person Buying Your Flour","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/1fa356cd-6e54-41a2-bbf4-99a91ee4ce68/87963e0b-a851-4cf6-88ab-b59a1fb7f823/franck_groeneweg.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/43d89fa3-586b-4e9d-99b3-d87f0ca43980\" height=\"200\" width=\"100%\" title=\"Farming for the Elevator vs. Farming for the Person Buying Your Flour\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Frank Grenaway has farmed on three continents: growing up in France, building a farm from 1,800 to 10,000 acres in Saskatchewan, teaching tractor efficiency to farmers in Haiti, and now running a regenerative wheat operation outside Three Forks, Montana. He talks through the 2004 frost that nearly ended the Saskatchewan farm, the grain-burning stove business that helped carry them through it, and why he eventually sold a 10,000-acre operation to start over smaller and closer to the people eating what he grows. The conversation closes on his case for reducing synthetic fertilizer use through better research rather than regulation."}