{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fgrowing-the-future.simplecast.com%2Fepisodes%2Fwarren-bills-at-farm-forum-r7NPkQG0","width":444,"version":"1.0","type":"rich","title":"The Truth About Who Actually Owns Your Farm Data","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/1fa356cd-6e54-41a2-bbf4-99a91ee4ce68/f65cdaa3-40a0-4f26-b2a5-3ff5d2370d29/warren_bills_at_farm_forum.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/9a37543b-e7f4-40d8-8bd1-2fbbf2eaa9da\" height=\"200\" width=\"100%\" title=\"The Truth About Who Actually Owns Your Farm Data\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Warren Bills, who built his career in digital agriculture at John Deere and now leads strategy at Zarvio, joins a Western Canadian grain and pulse operator for a freewheeling conversation on what farm data is actually worth. They cover the difference between internal and external data monetization, why no single farm management platform will ever dominate the space, and what transparency, reciprocity, and accountability actually mean when a company asks a farmer for data. The tension underneath the conversation is that most operators have spent years and real money capturing data with no clear payoff, while the platforms collecting it quietly benefit either way. Producers walk away with a clearer framework for deciding what their own data is worth and what to ask for in return before handing it over."}