{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fguidelines.giantos.com%2Fepisodes%2Fhow-is-greater-than-what-EmBx5iKm","width":444,"version":"1.0","type":"rich","title":"\"How\" Is Greater Than \"What\"","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/f09cbe4a-4a9b-4661-9397-0d06fb9486e3/c0f0a49c-76ad-45ec-9ab2-2cf0f3c3e26f/guidelines-podcast-art-001.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/64027fff-2424-4f09-a64e-9784a15fc476\" height=\"200\" width=\"100%\" title=\"&quot;How&quot; Is Greater Than &quot;What&quot;\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"The way something is communicated (how) is more significant than the content of the communication (what). In fact, research shows 90-93% of what we communicate is dependent on the \"How\". Focusing too much on the \"What\" can easily lead to conflicts and misunderstanding."}