{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fhard-mode.simplecast.com%2Fepisodes%2Fseedooh-hmI4afDC","width":444,"version":"1.0","type":"rich","title":"Tipping Point with Seedooh","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/9586eff9-bcaf-4979-88ff-3e97ba849ba4/d0394077-ca07-4fb2-9aaa-ea3991b3b27a/tv-hm-ig-seedooh.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/e04d398d-e51c-4c80-8c31-655f892f1e52\" height=\"200\" width=\"100%\" title=\"Tipping Point with Seedooh\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Welcome to Hard Mode featuring Seedooh Founder & CEO Tom Richter. Seedooh is a fully automated, data-led Independent Verification Platform for public space advertising campaign reporting - the first of its kind. They’re committed to helping Australia develop a new industry standard in campaign playout reporting and they’re actively scaling into other highly-developed global markets.\n\nDiscussed in this episode is taking a sector-wide approach to big data, the changing face of advertising attribution and how Seedooh evolved from consultancy in the early days to a platform that is the first of its kind.\n\nThis episode is hosted by Tractor Ventures Co-Founder & Co-CEO Matt Allen."}