{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fheads-up-adviser.simplecast.com%2Fepisodes%2Fbuyers-disbeliefs-hh__zJ3F","width":444,"version":"1.0","type":"rich","title":"Buyer's Disbeliefs","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/138a522c-9ca7-427d-9dcc-7385c8ea73bc/46565887-2d1c-4fc8-9359-d502c3cdbbd2/podcast-cover.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/62a49404-99ef-4f4e-acd1-26a8484dc85b\" height=\"200\" width=\"100%\" title=\"Buyer&apos;s Disbeliefs\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Why didn't they buy? \n\nAs you talk to your prospects, show them your well-prepared slides, and present logical reasons, your biggest threat is not an incumbent or your competitors... \n\nIt's the SECRET CONVERSATION going on in your prospect's mind that talks them out of it. "}