{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fheadsinthecloudpod.com%2Fepisodes%2F3-77586d3b","width":444,"version":"1.0","type":"rich","title":"003: We Like To Merge It, Merge It","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/ab52a6/ab52a608-eaef-41cf-8c09-323a3809bc97/9e59644c-1901-41ae-8f35-e503f500b8e8/1502387082-artwork.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/9e59644c-1901-41ae-8f35-e503f500b8e8\" height=\"200\" width=\"100%\" title=\"003: We Like To Merge It, Merge It\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode, we chat with VP of Digital Transformation at Frost & Sullivan, **Elka Popova**. We discuss changes in the UCaaS space including the Mitel/ShoreTel merger and hypotheses for future M&As. Elka shares her insights regarding churn in the partner community, embedded communications, and the factors driving these industry changes."}