{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fhello-chaos.simplecast.com%2Fepisodes%2Fep-158-kevin-smith-DwTn8UDR","width":444,"version":"1.0","type":"rich","title":"Ep. 158 Kevin Smith","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/f416d843-c024-4ad6-9b80-d86f6c0d4e47/a6383ec3-1b5f-4637-9d82-f89530dafb43/hello-chaos-podcast-cover-3000x3000.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/ab9a4f92-d3dd-4573-be1e-95b91d853694\" height=\"200\" width=\"100%\" title=\"Ep. 158 Kevin Smith\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Kevin Smith knows the chaos. He spent years in commercial marketing before launching For Goodness Sakes, a mission-driven agency built for nonprofits, public health, and social impact. In this episode, Kevin joins Jennifer Sutton to talk founder mindset, business leadership, and what it takes to turn strategy into outcomes that actually matter.\n\nHe breaks down how behavioral science makes messaging work, why nonprofits need sharper tools, and what founders can learn from the frontlines of community engagement. This one’s for the builders who want to lead with purpose and still win."}