{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fhello-chaos.simplecast.com%2Fepisodes%2Fep-171-yesenia-garcia-stephanie-kronen-bq5YXM3B","width":444,"version":"1.0","type":"rich","title":"Ep. 171 Yesenia Garcia & Stephanie Kronen","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/f416d843-c024-4ad6-9b80-d86f6c0d4e47/a6383ec3-1b5f-4637-9d82-f89530dafb43/hello-chaos-podcast-cover-3000x3000.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/2007a6d8-8a66-46af-b70f-aaa1a6262d4e\" height=\"200\" width=\"100%\" title=\"Ep. 171 Yesenia Garcia &amp; Stephanie Kronen\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Building a business is equal parts chaos and clarity. Yesenia Garcia and Stephanie Kronen share founder stories that cut past the polish and get real about what it means to bootstrap a startup, figure out cofounder dynamics, and stumble into the startup lessons no one warns you about. From shaping a startup go to market strategy to crafting a product differentiation strategy that actually sticks, you will hear how founders are turning scrappy into smart. Authentic branding for founders and founder led marketing are not just buzzwords, they are survival skills. And for women founders, showing up with your own story becomes the edge that no competitor can copy."}