{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fhello-chaos.simplecast.com%2Fepisodes%2Fep-178-elena-ciccotelli-cKAFRxoD","width":444,"version":"1.0","type":"rich","title":"Ep. 178 Elena Ciccotelli","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/f416d843-c024-4ad6-9b80-d86f6c0d4e47/a6383ec3-1b5f-4637-9d82-f89530dafb43/hello-chaos-podcast-cover-3000x3000.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/3c478b28-883c-4522-b293-d6db50e1543b\" height=\"200\" width=\"100%\" title=\"Ep. 178 Elena Ciccotelli\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Elena Ciccotelli built her EV podcast and EVs for Everyone brand by doing what most people in the electric vehicle industry would never attempt. She took a technical, fast moving space and turned it into a human centered platform filled with humor, insight, and real electric vehicle thought leadership. Her path from Lyft and automotive partnerships to creating a niche EV media brand shows how clarity, consistency, and a smart content strategy for founders can open unexpected doors. She shares what it looks like to navigate EV industry trends, push back on stale B2B marketing in automotive, and trust your voice even when the market gets loud. Entrepreneurs will recognize the grit in her story, but the spotlight stays fully on Elena and the way she built something original in a crowded industry."}