{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fhello-chaos.simplecast.com%2Fepisodes%2Fep-181-geoff-thatcher-zat74_if","width":444,"version":"1.0","type":"rich","title":"Ep. 181 Geoff Thatcher","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/f416d843-c024-4ad6-9b80-d86f6c0d4e47/a6383ec3-1b5f-4637-9d82-f89530dafb43/hello-chaos-podcast-cover-3000x3000.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/fa633265-db5c-4240-a1fc-32a741ef1228\" height=\"200\" width=\"100%\" title=\"Ep. 181 Geoff Thatcher\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Losing his job became the moment Geoff Thatcher stepped into his real work. That setback pushed him to build Creative Principles, a family run creative studio rooted in creative leadership, storytelling and the kind of speed most experience design agencies cannot match. Geoff shows how getting fired can reveal your true value, clear out the noise and give founders the push they need to build something on their own terms.\n\nFrom avoiding minority equity traps to embracing fast cycles and serving the work instead of ego, Geoff offers a grounded playbook for entrepreneurs who want ownership, momentum and clarity. Here are the takeaways every founder can carry into their own messy middle."}