{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fhello-chaos.simplecast.com%2Fepisodes%2Fep-183-lael-annmarie-pOc5p1kL","width":444,"version":"1.0","type":"rich","title":"Ep. 183 Lael AnnMarie -  Stop Chasing Yes and Build What Matters","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/f416d843-c024-4ad6-9b80-d86f6c0d4e47/a6383ec3-1b5f-4637-9d82-f89530dafb43/hello-chaos-podcast-cover-3000x3000.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/3b8c3dc3-3a24-4cc4-a79c-819af8193e13\" height=\"200\" width=\"100%\" title=\"Ep. 183 Lael AnnMarie -  Stop Chasing Yes and Build What Matters\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Some founders chase scale. Lael AnnMarie chased meaning first. A bootstrapped founder building her fourth company, Lael created EcoLux Goods after spotting a broken consumer experience and choosing to fix it with a sustainable luxury product rooted in ethical sourcing and impact. Still working in her salon while growing a product based startup, her path reflects real founder resilience and focus.\n\nHer story cuts into the hard truths of manufacturing from scratch, selling into hospitality sales, and navigating vendor approval red tape inside big corporations. The lessons that follow speak to founders learning when to push, when to surrender, and how to stop chasing yes so real progress can begin."}