{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fhello-chaos.simplecast.com%2Fepisodes%2Fep-188-haylee-jordan-oemfind-NQYznD4D","width":444,"version":"1.0","type":"rich","title":"Ep. 188 Haylee Jordan - The Reality of Building in Regulated Chaos","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/f416d843-c024-4ad6-9b80-d86f6c0d4e47/a6383ec3-1b5f-4637-9d82-f89530dafb43/hello-chaos-podcast-cover-3000x3000.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"","height":200,"description":"Haylee Jordan did not plan to become a CPG founder. She built her career running brand studios, shaping stories for other companies, and saying she would never touch consumer packaged goods. Then Fabric happened. Now she is a cofounder of a Colorado beverage brand crafting nonalcoholic beverages and hemp derived THC options designed for sober curious consumers who still want to belong. Fabric is a mission driven business and a public benefit corporation that gives back to mental health initiatives while navigating one of the most regulated categories in the market.\n\nHer journey matters because it reflects what so many founders experience. A fast leap into unfamiliar territory, the reality of THC infused beverages and state by state regulations, and the pressure of building a CPG startup with too few people and too many responsibilities. Haylee’s story blends founder mindset, mental health awareness, and practical go to market decisions like focusing on Colorado first instead of chasing scale everywhere. What she has learned about focus, overload, and getting out of your own way offers grounded lessons entrepreneurs and business owners can apply immediately as they build through the messy middle.\n"}