{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fhello-chaos.simplecast.com%2Fepisodes%2Fep-189-anna-peterson-sfqvs6hn-KA_jtPrn","width":444,"version":"1.0","type":"rich","title":"Ep. 189 Anna Peterson -  When Your Pain Becomes the Product","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/f416d843-c024-4ad6-9b80-d86f6c0d4e47/a6383ec3-1b5f-4637-9d82-f89530dafb43/hello-chaos-podcast-cover-3000x3000.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/e1ef8067-8abf-424c-b0b5-e6a97046bb5d\" height=\"200\" width=\"100%\" title=\"Ep. 189 Anna Peterson -  When Your Pain Becomes the Product\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Anna Peterson didn’t build Zenimal to chase a trend. She built it because she was the kid with night terrors who had to learn how to breathe through panic attacks just to feel safe at night. That lived experience turned into a mindfulness for kids device designed to calm sleep anxiety without handing a child a phone. Instead of another app fighting for attention, she created a meditation device for kids without a phone rooted in breathing exercises, emotional regulation, and real founder conviction.\n\nAnna shares what it actually takes to bootstrap a hardware startup from scratch. From figuring out how to find a manufacturer in Shenzhen to protecting engineering files and manufacturing IP, to rebuilding trust after shipping delays and inventory stuck in customs, this is product manufacturing without the gloss. She opens up about becoming the bottleneck, raising capital for a hardware and app company, and staying hopeful when everything feels fragile. For founders and entrepreneurs building in the real world, her journey is both a reality check and a reminder of why we start in the first place.\n"}