{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fhello-chaos.simplecast.com%2Fepisodes%2Fep-193-haley-hoover-cJ9mMc0x","width":444,"version":"1.0","type":"rich","title":"Ep. 193 Haley Hoover - From Mom Frustration To Product Startup","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/f416d843-c024-4ad6-9b80-d86f6c0d4e47/a6383ec3-1b5f-4637-9d82-f89530dafb43/hello-chaos-podcast-cover-3000x3000.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"","height":200,"description":"Some of the best startups start with a frustration that just won’t go away.\n\nHaley Hoover, founder of Winnie and Lu, didn’t set out to build a consumer product startup. She was a professional nanny turned mom who realized the same outdated bottle drying racks were still sitting on store shelves years later. That frustration pulled her into the messy world of product development startups and the journey of launching a physical product startup. A simple notebook sketch turned into a real product, which meant learning manufacturing the hard way, navigating startup manufacturing lessons, and figuring out how to bring a product to market without a clear playbook.\n\nHaley’s founder story is a reminder that building a product brand is rarely clean or predictable. It takes persistence, resourcefulness, and the willingness to keep going when things get expensive, complicated, and uncertain. For entrepreneurs and business owners thinking about launching their own product, her journey pulls back the curtain on what it really takes to build something tangible.\nHere are a few takeaways that stood out.\n"}