{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fhellobeauty.simplecast.com%2Fepisodes%2Febf98625-827b2959","width":444,"version":"1.0","type":"rich","title":"The  makeup  primer  that  works:  with  Heir  Atelier  founder,  Kendra  Richards","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/614988/6149881f-3b50-4c4b-8669-85523eab8a0e/a86bb58c-1e11-4aeb-9936-3cd045d8ab59/1536943729artwork.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/a86bb58c-1e11-4aeb-9936-3cd045d8ab59\" height=\"200\" width=\"100%\" title=\"The  makeup  primer  that  works:  with  Heir  Atelier  founder,  Kendra  Richards\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Makeup primers are one of the most frustrating products to work with so most people skip this step entirely.  Kendra  Richards, celebrity makeup artist and founder of Heir Atelier, addresses this issue and talks about her creating her brand, a revolutionary line of makeup primers that simply work. She  joins Hello Beauty and explains how a great makeup primer  should be lightweight,  smooth,  and hydrating while improving makeup.  In this episode, we are told and are inspired by her obvious talent but also a resilient and professional character that makes her a  go-to  for A-list clients/ celebrities for decades. "}