{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fhemp-barons.simplecast.com%2Fepisodes%2F0077-john-johnson-agrocola-XJz9VFP_","width":444,"version":"1.0","type":"rich","title":"John Johnson | Agricola","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/bf0c0aa3-a8f6-466d-ae86-ebecc41ae726/ece73f94-6a0f-4971-ae6a-9632a610aea2/hemp-barons-john-johnson-artwork-square.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/68b0e593-ac77-4299-805c-f85bea9b88bd\" height=\"200\" width=\"100%\" title=\"John Johnson | Agricola\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"“Got Milk?,” “Pork: The Other White Meat,” “The Incredible Edible Egg,” “Beef: It’s What’s for Dinner” are all examples of Checkoff Programs.\n\nCheckoff Programs require farmers to pay a certain percentage of their harvest into a national fund, which is used to promote the consumption of commodities like pork, beef, eggs, and milk.   John Johnson is a Checkoff expert having worked for the USDA and National Pork Board.    As a board member of the National Industrial Hemp Council he talks to Joy Beckerman about  their efforts to implement a national Hemp Checkoff Program.\n\nProduced by PodCONX\n\nhttps://podconx.com/guests/john-johnson"}