{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fheritage-mezcal.simplecast.com%2Fepisodes%2Fpulque-aristocracy-4ZPnIntG","width":444,"version":"1.0","type":"rich","title":"Pulque \"Aristocracy\"","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/5dbec93d-008d-4622-8d7d-da09daf986f9/1f3ac818-beef-47ff-912a-67fd51728ad9/pulque-aristocracy-cover.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/4d7336b7-112c-4874-b21d-b2145ebf4d93\" height=\"200\" width=\"100%\" title=\"Pulque &quot;Aristocracy&quot;\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Arguably the first person to coin the term pulque aristocracy was Jose Vasconcelos, one of Mexico's most famous intellectuals.\n\nUsing this term he was referring to the many families that recognized in pulque a profitable industry that fueled both exceptional festivities and everyday work.\n\nBut now pulque is almost a rarity in Mexico City, and the once buoyant business is  an almost extinct tradition. I had the chance to talk with Martina Manterola, whose family was part of such aristocracy, exploring her memories, interests and frustrations around this wonderful agave ferment.  \n\nHope you enjoy this one.\n"}