{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fhidden-brain.simplecast.com%2Fepisodes%2Fpersuasion-part-1-FuHfLQku","width":444,"version":"1.0","type":"rich","title":"Persuasion: Part 1","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/5982e1b7-239c-4b89-81f9-49df1f33fdae/dd71b17c-82bb-441d-a979-e16975aebc1c/hbtilewshankarfinal_rgbsimplecast.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/cb8b6de3-dc4c-4d39-bee0-abae6ca96fec\" height=\"200\" width=\"100%\" title=\"Persuasion: Part 1\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"We all exert pressure on each other in ways small and profound. We recommend movies or books to a friend. We convince a colleague to take a different tactic at work. We lobby a neighbor to vote for our favored political candidate. This week, we launch the first of a two-part mini-series on the science of influence, and talk with psychologist Robert Cialdini about how we can all improve our techniques for persuading others. "}