{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fhitting-the-mark.simplecast.com%2Fepisodes%2Ferica-and-jason-NMtPrrYi","width":444,"version":"1.0","type":"rich","title":"Distilled Bath and Body (Pit Liquor): Erica and Jason Feucht, Co-Founders","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/7a15da2e-371a-4bb3-89c2-7e14433fed1a/d26859b1-a63c-4496-820e-57a07a93af09/ep030-ericaandjason-bw-1080.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"","height":200,"description":"In November of 2017, Erica Feucht, pregnant with her first child, started a natural vodka-and whiskey-based (!) deodorant line together with her husband Jason. The product is named Pit Liquor and I fell in love with the quirkiness of the founders and their soon-to-be brand. \n\nThis is one of the few episodes where I feature a company that is so young that it is hard to call it a brand yet, but I can bet you that I will have them back in a few years and that based on their brand philosophy, brand name, and innovative product, they will turn into a known and beloved brand within the year.\n\nWe talk about the ups and downs (or may I say 'pitfalls') of starting a company that leads with a provocative product, name, and brand language, and how the husband-wife team stayed true to themselves throughout their entrepreneurial journey.\n\nIf you enjoyed the Liquid Death episode (catch it if you have not heard it yet!), you will not want to miss Pit Liquor. Insights and plenty of laughs are guaranteed."}