{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fhowaihappens.com%2Fepisodes%2Fusing-ai-to-accelerate-creativity-with-matev-klanjek-KIq1OZM3","width":444,"version":"1.0","type":"rich","title":"Using AI to Accelerate Creativity with Matevž Klanjšek","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/e9af7d3a-9b46-4861-8721-2429b421754e/43114c15-e286-4e1e-b1d9-25afefc01e5b/how-ai-happens-cover.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"","height":200,"description":"Today we talk to Celtra Founder and CPO, Matevž Klanjšek, about how AI can be used to accelerate creativity, and what would happen if it eventually replaces humans in the creative space. We discuss the limitations of the tools currently available, why Matevž isn’t interested in teaching AI variance, and how humans and AI need to work together in advertising. Tune in to hear what the future of advertising looks like, and why the human-AI feedback loop is essential. Matevž tells us about the bizarre adverts he’s seen AI produce, and talks us through the evolution of human creativity: from paintings to photographs, and how humans stay relevant when we invent something new. \n\nKey Points From This Episode:\n\nAn introduction to the founder and CEO of Celtra, Matevž Klanjšek.\nWhere the idea of using AI in advertising came from.\nHow Celtra technology helps creatives scale their media, accelerating creativity. \nWhy AI is the right tool for the job.\nTwo dangers of using AI in advertising: impacting the communication strategy, and losing uniqueness.\nCan you teach AI variance?\nWhy it’s important to leave space for human error.\nHumanity in advertising: why brands are trying to be more human.\nWhat a collaboration between humans and AI looks like.\nHow human genius lies in building communication strategies.\nThe surprising results when AI tries to create adverts. \nPlaying with generative design: how AI can inspire humans. \nWhy AI won’t replace humans in the future. \n\n"}