{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fhowtoholdapencil.simplecast.com%2Fepisodes%2F476502c6-UmQJN8qK","width":444,"version":"1.0","type":"rich","title":"008: Jeff Sheldon","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/e3baae/e3baae9b-6a15-418b-950c-3a8ef9d85363/228c9760-4716-41ce-8e50-162f12218b6b/hthap-cover-image.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/228c9760-4716-41ce-8e50-162f12218b6b\" height=\"200\" width=\"100%\" title=\"008: Jeff Sheldon\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Reuben spoke with Jeff Sheldon founder and designer of Ugmonk, a design friendly brand about starting a business and building a brand. "}