{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fhuman-centered.simplecast.com%2Fepisodes%2Fnorman-OyxAptgY","width":444,"version":"1.0","type":"rich","title":"Don Norman: By Design","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/354744df-ac88-4968-bb9f-59170fc87b6b/04482c91-14f6-455f-966c-09be81afe082/podcast-logo-large.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/257776c9-aaf5-4f75-a564-9c9b7977c45c\" height=\"200\" width=\"100%\" title=\"Don Norman: By Design\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Don Norman, cognitive scientist, design legend, and 1973-74 CASBS fellow chats with 2021-22 fellow Piyush Tantia. They discus the evolution of behavioral science in contemporary design practice. From an early run-in with B.F. Skinner, to the study of neural networks and cognitive processes, his time at Apple, CASBS, and more.\n"}