{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fidea-to-startup.simplecast.com%2Fepisodes%2Fa-20ish-minute-startup-airbnb-referrals-_v9WiZ_v","width":444,"version":"1.0","type":"rich","title":"A 20(ish) Minute Startup: Airbnb Referrals","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/3b6a989b-4e5b-4b2a-9517-fadf66e63eba/0671347e-92f2-4bbe-836a-5737317692e7/podcast-promo.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/0729f348-cb77-47e6-b0b4-7fb7ab4176e1\" height=\"200\" width=\"100%\" title=\"A 20(ish) Minute Startup: Airbnb Referrals\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Today, we'll start a business in 20(ish) minutes. We'll talk through the idea, figure out assumptions, run a test, and make a decision. We leverage a three step process to figure out if the idea is worth our time: Whisper Ideas vs. Rooftop Ideas, Rivers and Dams, and a Hypothesis Test. "}