{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fidea-to-startup.simplecast.com%2Fepisodes%2Fa-system-to-do-hard-things-its-classic-pMeVm3FK","width":444,"version":"1.0","type":"rich","title":"A System to Do Hard Things (ITS Classic)","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/3b6a989b-4e5b-4b2a-9517-fadf66e63eba/11854539-b987-4f19-825d-cb1817f5525c/podcast-promo.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/4906358e-421f-4484-beca-155c21b5ff19\" height=\"200\" width=\"100%\" title=\"A System to Do Hard Things (ITS Classic)\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Today, we help you become the type of founder who relishes uncomfortable things that lead to successful startups. There are no real secrets in the startup world - the hard, proactive, uncomfortable work leads to businesses that matter. This work doesn’t happen without a system.\n\nToday we help you build that system, using The Costanza Swap, The Three Levers of Resilience, and The Failure Case. \n\nHoo ahh.\n"}