{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fidea-to-startup.simplecast.com%2Fepisodes%2Fextreme-quality-4iRrHo2H","width":444,"version":"1.0","type":"rich","title":"Extreme Quality ","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/3b6a989b-4e5b-4b2a-9517-fadf66e63eba/fcd1c8e7-7d15-4c88-b430-dde2abeb146d/podcast-20promo.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/e9aec749-982b-4ddb-80d3-fa4ff61169a4\" height=\"200\" width=\"100%\" title=\"Extreme Quality \" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"We're Back! Today, we'll talk about Extreme Quality - the best way to create contrast for your startup and the antidote to the average stuff most people are pumping out. We’ll unpack the six key components of identifying a high-leverage customer moment, explore how the Car Guy built a wildly successful business by eliminating hassle, and explain how most founders are focusing on the wrong thing. Also, Gladiators and Steve Carmichael. \n"}