{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fidea-to-startup.simplecast.com%2Fepisodes%2Fhow-id-start-a-startup-in-2025-5ibchN_a","width":444,"version":"1.0","type":"rich","title":"How I'd Start a Startup in 2025 ","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/3b6a989b-4e5b-4b2a-9517-fadf66e63eba/78086086-2305-4d49-a370-7025ce3d1516/podcast-20promo.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/23ad8ed0-bf93-4da0-8c6c-053ee0ddf25a\" height=\"200\" width=\"100%\" title=\"How I&apos;d Start a Startup in 2025 \" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Today, we'll talk about the four steps I'd take if I needed to start a startup in 2025. We'll also talk about idiots. \n\nWe begin by embracing the reality that both founders and customers are irrational. Then, we build out steps and a process to address this. We start with a life audit, increase our Luck Surface Area, tackle the unit economics of working with one customer, and build out a system for accountability. This is a fun episode - one of my favorites in a while. "}