{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fidea-to-startup.simplecast.com%2Fepisodes%2Fhow-to-be-a-great-storyteller-its-classic-7kfdAySP","width":444,"version":"1.0","type":"rich","title":"How To Be A Great Storyteller (ITS Classic)","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/3b6a989b-4e5b-4b2a-9517-fadf66e63eba/aade51b8-9425-41d5-bdec-75ffe7965742/podcast-promo-5.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/1278dfde-0843-440d-929b-5e4c77215e95\" height=\"200\" width=\"100%\" title=\"How To Be A Great Storyteller (ITS Classic)\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"I recently asked a good investor friend of mine what he thought the most underrated but important skill for entrepreneurs in 2021 was. He responded quickly - storytelling. The amount of compelling copy a startup needs to write in 2021 is astounding - from ads to emails to socials to pitch decks - and the base rate has gotten extremely high. A startup can only be as successful as it's messaging, and that all starts with a founder's ability to tell the story of their customer and their product. \n\nToday's ITS Classic episode talks through storytelling archetypes that'll help you write compelling copy and become a 10x better marketer.  "}