{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fidea-to-startup.simplecast.com%2Fepisodes%2Fhow-to-choose-the-right-customer-UXZX_Pc1","width":444,"version":"1.0","type":"rich","title":"How to Choose the Right Customer","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/43fdc3/43fdc339-85ec-4947-a05d-66132f42ff72/016991fe-e329-45f4-b882-42c5a6c17315/tacklebox-podcast-logo-final.png","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/016991fe-e329-45f4-b882-42c5a6c17315\" height=\"200\" width=\"100%\" title=\"How to Choose the Right Customer\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"There’s one decision that early stage founders make that can drastically tip the tables in their favor.  This is a tactical episode, helping you push through the critical question of what customer segment to target first. We delve into a framework to help you identify and evaluate customer segments as your startup evolves."}