{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fidea-to-startup.simplecast.com%2Fepisodes%2Fhow-to-find-a-differentiator-its-classic-ckLClZN6","width":444,"version":"1.0","type":"rich","title":"How to Find a Differentiator (ITS Classic)","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/3b6a989b-4e5b-4b2a-9517-fadf66e63eba/c437f037-694a-4fe5-ac42-ebcc03f6e654/podcast-promo.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/3f7b0198-2d31-48a5-97af-aa8fbc2fd906\" height=\"200\" width=\"100%\" title=\"How to Find a Differentiator (ITS Classic)\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Today we'll outline two frameworks that'll help you find a meaningful differentiator. We'll use a bunch of examples to show how Inversion + Before and After can change your business. A baseball academy, Krispy Kreme, and Nutrisystem help show us the way to a product your customers will happily overpay for. \n\n"}