{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fidea-to-startup.simplecast.com%2Fepisodes%2Fhow-to-niche-if-youre-afraid-of-niching-VorKJwOR","width":444,"version":"1.0","type":"rich","title":"How to Niche if You're Afraid of Niching ","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/3b6a989b-4e5b-4b2a-9517-fadf66e63eba/06353c2f-f050-4bb3-b61a-342f201f45b4/podcast-20promo.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/1d98b68d-cee1-4ea3-b792-00aa311b0a26\" height=\"200\" width=\"100%\" title=\"How to Niche if You&apos;re Afraid of Niching \" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Today, we'll talk about the big question - should you start with a focused niche? There are pros and cons to the approach, but the perceived cons - \"what if I get tired of the niche in a few years?\" , \"what if the niche doesn't lead to a bigger market?\" , \"isn't a niche just hiding from the bigger problem I want to solve?\" have gotten louder lately. So, we'll address them. We'll go over what a good niche looks like, how to get one, and how to grow. "}