{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fidea-to-startup.simplecast.com%2Fepisodes%2Fis-your-startup-idea-good-its-classic-a7WVDaXq","width":444,"version":"1.0","type":"rich","title":"Is Your Startup Idea Good? (ITS Classic)","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/3b6a989b-4e5b-4b2a-9517-fadf66e63eba/6ff87bf9-8c8e-4f6a-89e3-7e85781b786f/podcast-promo-5.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/2e5c3db2-cb7d-4ee8-8db9-9c03a869ba05\" height=\"200\" width=\"100%\" title=\"Is Your Startup Idea Good? (ITS Classic)\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"This week's ITS Classic covers whether your startup idea is any good. We talk through a failed startup Brian ran called Find Your Lobster, present a framework to ensure you choose the startup idea that best matches your skillset, and how to stay away from the dreaded Whisper Idea. "}