{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fidea-to-startup.simplecast.com%2Fepisodes%2Fshould-you-niche-296ZUMWp","width":444,"version":"1.0","type":"rich","title":"Ep. 165 - Should You Niche?","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/3b6a989b-4e5b-4b2a-9517-fadf66e63eba/27000d71-9aa5-4def-8168-7b3752c624e3/podcast-promo.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/e0e38cfb-2475-49f6-8052-bbd4fc97f312\" height=\"200\" width=\"100%\" title=\"Ep. 165 - Should You Niche?\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Today, we'll talk about the big question - should you start with a focused niche? There are pros and cons to the approach, but the perceived cons - \"what if I get tired of the niche in a few years?\" , \"what if the niche doesn't lead to a bigger market?\" , \"isn't a niche just hiding from the bigger problem I want to solve?\" have gotten louder lately. So, we'll address them. We'll go over what a good niche looks like, how to get one, and how to grow. "}