{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fidea-to-startup.simplecast.com%2Fepisodes%2Fstart-here-UT_LDUWa","width":444,"version":"1.0","type":"rich","title":"Start Here","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/3b6a989b-4e5b-4b2a-9517-fadf66e63eba/313612e1-460b-4de2-a9f1-5070e2ac64b0/podcast-promo-1.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/ca105ddb-5dd6-4a4c-950c-fe7e993569d8\" height=\"200\" width=\"100%\" title=\"Start Here\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Most startups fail. Entrepreneurs assume there are a bunch of reasons for this, but there's really only one. Your startup will fail because of customer indifference.\n\nThis episode explores in detail a few examples of startups that have avoided this fate, and lays out a pragmatic approach to avoiding it with your idea."}