{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fidea-to-startup.simplecast.com%2Fepisodes%2Fstarting-a-startup-live-on-the-pod-part-2-4aMLK6YV","width":444,"version":"1.0","type":"rich","title":"Starting a Startup Live On The Pod, Part 2","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/3b6a989b-4e5b-4b2a-9517-fadf66e63eba/d3474e04-a53c-40e3-a963-71246e1281cd/podcast-promo.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/3f542a36-7622-465f-afc6-3ca1a65b4dd5\" height=\"200\" width=\"100%\" title=\"Starting a Startup Live On The Pod, Part 2\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Today is Part 2 of starting a startup live on the pod. We focus on finding and engaging potential customers through Brute Force Customer Acquisition and dig in on value creation using the Delta 4 framework. The entrepreneur we're helping experiences an epiphany about what his doctor customers truly need, challenging his initial assumptions and forcing him to pivot his approach."}