{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fidea-to-startup.simplecast.com%2Fepisodes%2Fstorytelling-101-for-entrepreneurs-GcrM1MG_","width":444,"version":"1.0","type":"rich","title":"Storytelling 101 for Entrepreneurs","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/3b6a989b-4e5b-4b2a-9517-fadf66e63eba/ac6a41ca-ea08-4b6f-b33a-b0a138248122/podcast-promo.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/dbfffa05-6302-4afd-8437-e30fc4b4635d\" height=\"200\" width=\"100%\" title=\"Storytelling 101 for Entrepreneurs\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"A storytelling primer for entrepreneurs. Marketing is storytelling, and in this pod we lay out a three step framework for telling exceptional stories that convert customers. This is idiot-proofing - you don't need to be a great marketer or writer or storyteller. You can build effective messaging campaigns if you understand and execute this process. "}