{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fidea-to-startup.simplecast.com%2Fepisodes%2Fthe-magic-of-one-sentence-marketing-1gMXwffE","width":444,"version":"1.0","type":"rich","title":"The Magic of One-Sentence Marketing","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/3b6a989b-4e5b-4b2a-9517-fadf66e63eba/3265818a-52ca-40ea-9cab-dffeec6cc7b3/podcast-promo.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/5268dfb1-101a-41b7-b207-81a7b15f9288\" height=\"200\" width=\"100%\" title=\"The Magic of One-Sentence Marketing\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Today’s episode is for everyone who struggles to summarize their startup in a sentence. We lay out a framework to do this well with help from a sticker on the street, a hedge fund, and a Vietnamese coffee shop. "}