{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fidea-to-startup.simplecast.com%2Fepisodes%2Fthe-secret-formula-to-hot-ones-success-jD_XIW_o","width":444,"version":"1.0","type":"rich","title":"The Secret Formula to Hot Ones' Success","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/3b6a989b-4e5b-4b2a-9517-fadf66e63eba/60b36977-4b49-4822-9ede-cca1d8731752/podcast-promo-3.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/d100da9c-657a-418d-bec0-b0e0509f408e\" height=\"200\" width=\"100%\" title=\"The Secret Formula to Hot Ones&apos; Success\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Hot Ones is a show on Youtube that you've probably heard of. A host interviews guests while they each eat 10 progressively hotter hot wings. The growth is preposterous - episodes routinely get over 10 million views. Hot Ones structure is brilliant - it creates and drives the growth - and it's something you can (and better) implement in your startup."}