{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fidea-to-startup.simplecast.com%2Fepisodes%2Fthe-secret-pod-jRPOyO1U","width":444,"version":"1.0","type":"rich","title":"The Secret Pod","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/3b6a989b-4e5b-4b2a-9517-fadf66e63eba/c66c0e34-e5fd-4c1b-9c79-4a7c034783f5/podcast-promo.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/490ade1c-aabb-42ad-9710-963e6cfd360a\" height=\"200\" width=\"100%\" title=\"The Secret Pod\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Startups work best when they're anchored around a secret. A great secret has three characteristics, and Brian goes through those, as well as examples of a few secrets that can anchor a business, in this week's pod. "}