{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fideacollider.simplecast.com%2Fepisodes%2Fidea-collider-pharma-book-club-jane-metcalfe-AfJBoqNF","width":444,"version":"1.0","type":"rich","title":"IDEA Collider | Pharma Book Club | Jane Metcalfe","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/bc1d3cbd-f08d-4204-9d64-cacf1bd83767/27cb9736-9aab-4d7d-b6f7-fe43fff7cc73/image.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"","height":200,"description":"Jane Metcalfe is the founder and CEO of NEO.LIFE. She is probably best known as the cofounder (with Louis Rossetto) of Wired magazine, the legendary media company that wrote the first draft of the history of the digital revolution. Under Jane and Louis’s leadership, the magazine grew to an internationally renowned brand and a diversified media company featuring U.S., U.K., and Japanese editions, a book division, and a television show. In addition, Wired launched HotWired, the first online original content featuring Fortune 500 advertising, inventing the advertising banner along the way. There was also HotBot, which at the time was the fastest search engine in the world. The Webbys recently acknowledged Jane and Louis with a Lifetime Achievement Award for their vision and impact. \n\nAfter selling the company to Condé Nast and Lycos, Jane served as president of TCHO Chocolate which got her thinking about the effects of theobromine on the brain and heart, sacred plants, nutraceuticals, organic farming, food systems, etc. When family members experienced mental illness and the diseases of aging, she turned her attention to health matters, researching the latest science and technologies that can alter the course of those diseases. "}