{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fimpactmakers.simplecast.com%2Fepisodes%2Fwhat-next-for-alcohol-Z4ZUZA1t","width":444,"version":"1.0","type":"rich","title":"What Next for Alcohol?","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/1093edc7-e34b-406c-9d89-6b112c53b3a7/20050418-2e1c-43de-aadb-3672ef05e4ce/podcast-20cover.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/9d35b2e2-d76a-4069-9de4-e55f394997cd\" height=\"200\" width=\"100%\" title=\"What Next for Alcohol?\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"If alcohol wants to stay relevant, it must do more than taste good, it must bring people together. As global alcohol volumes decline, Andrew and Caitlin ask: what’s next? Featuring insights from Heineken, Westbound & Down Brewing, and Seedlip’s inventor Ben Branson, this episode explores how brands can reimagine alcohol’s role for a new generation. From premium beers and bar-quality cans to pioneering no & low innovations, discover how the industry can regain its relevance with more purposeful, social, and sensory experiences. \n"}