{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fimpactmakers.simplecast.com%2Fepisodes%2Fwhy-experiences-matter-Wll2OH3D","width":444,"version":"1.0","type":"rich","title":"Why Experiences Matter","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/1093edc7-e34b-406c-9d89-6b112c53b3a7/bbf87694-7d49-4a97-8f5b-b1f389982214/podcast-20cover.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/0258fe7e-0d1d-49dc-94ff-9ca5605a788a\" height=\"200\" width=\"100%\" title=\"Why Experiences Matter\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"When ads get skipped and attention’s short, your product better deliver. In this milestone 10th episode, Andrew and Caitlin unpack why experience is everything, from multisensory moments to TikTok-worthy textures. With insights from Mondelez, the Ehrenberg-Bass Institute, and MMR, discover how smart brands are designing for emotional impact, trial, and shareability. If your product doesn’t create a “whoa” moment, it might be forgotten.\n\n"}