{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fin-search-of-flavor.simplecast.com%2Fepisodes%2Fepisode-19-what-is-terroir-exactly-6nlT54Gt","width":444,"version":"1.0","type":"rich","title":"Episode 20: What is Terroir, exactly?","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/8cf208c4-97b9-445d-9ba4-75e61589e0ae/9a1c5334-23dd-46b3-b18b-b8b2ae1aafab/isof-s2-ep1.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/4c4fd64b-1494-47b8-8f7e-a2f753a0b320\" height=\"200\" width=\"100%\" title=\"Episode 20: What is Terroir, exactly?\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Today to kick off a new season, we dig into a theme that we discuss time and time again: terroir. \n\nTerroir is a term that is increasingly used in any ‘origin’ or craft product, so we feel a discussion of its meaning is important to avoid it being reduced to a one-size-fits-all definition. \n\nIn this episode, Liz first shares her take on terroir and a personal definition of how she envisions it. After, we have cued up a mash-up from a few of our favorite talks on terroir in Season 1. These short snippets sum up the concept quite beautifully. Enjoy!\n"}