{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fin-the-sauce.simplecast.com%2Fepisodes%2F0bc0958e-0bc0958e","width":444,"version":"1.0","type":"rich","title":"Episode 32: Building in an Era of Too-Muchness","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/15fa34/15fa3402-7929-406c-abfd-0e1b584fa378/eeadbacd-1455-4c71-949a-08a5e8b7e377/1555359691artwork.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/eeadbacd-1455-4c71-949a-08a5e8b7e377\" height=\"200\" width=\"100%\" title=\"Episode 32: Building in an Era of Too-Muchness\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Becca Parrish is the founder of Becca, the creative marketing agency behind mega brands like Health-ade, Casa Dragones, Le Bernadin, the Polo Bar and many, many more. On this episode of In the Sauce, Becca and Ali explore how a brand makes itself known and stays relevant in a sea of choices. They talk brand DNA, the rules around an elevator pitch, and Becca's biggest pet peeve."}