{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fin-the-sauce.simplecast.com%2Fepisodes%2F2c0adf96-2c0adf96","width":444,"version":"1.0","type":"rich","title":"Episode 8: Building for Scale","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/15fa34/15fa3402-7929-406c-abfd-0e1b584fa378/11f56e79-18fc-4cfb-87fc-e85e3b197a62/1532621323artwork.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/11f56e79-18fc-4cfb-87fc-e85e3b197a62\" height=\"200\" width=\"100%\" title=\"Episode 8: Building for Scale\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Mitch Rubin is the Program Specialist for the Chobani Incubator, a four-month program that helps emerging food brands with everything from manufacturing and packaging, to marketing and brand strategy. The Incubator, which gives its participants an equity-free 25K grant, was created by Chobani's founder, Hamdi Ulukaya, as part of the company's mission to bring better food to more people. Mitch and Ali talk about the non-negotiables of being a successful, values-driven food business, why the team is critical, some red flags for challenger brands, and of course, what the Chobani Incubator is looking for in its applicants."}