{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fin-the-sauce.simplecast.com%2Fepisodes%2F45f7632d-45f7632d","width":444,"version":"1.0","type":"rich","title":"Episode 23: Building to Fill a Need (in the Market)","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/15fa34/15fa3402-7929-406c-abfd-0e1b584fa378/87013029-b557-4e6a-8927-0db8431d5941/1549469335artwork.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/87013029-b557-4e6a-8927-0db8431d5941\" height=\"200\" width=\"100%\" title=\"Episode 23: Building to Fill a Need (in the Market)\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Carmel Hagan and Denise Woodard are the Founders of Supernatural, a clean baking pantry staple company (think natural sprinkles and coconut sugar) and Partake Foods, delicious cookies that also happen to be free from the top 8 allergens. On this episode of In the Sauce, Ali asks Carmel and Denise about their entrepreneurship journeys: Why and How they each founded their own company, lessons they've learned, and how #femalefounders tend to think a bit differently from our male counterparts."}