{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fin-the-sauce.simplecast.com%2Fepisodes%2F55f58fcd-55f58fcd","width":444,"version":"1.0","type":"rich","title":"Episode 16: Building a Relationship with Your Distributor","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/15fa34/15fa3402-7929-406c-abfd-0e1b584fa378/a2ab41b0-6c61-4f4f-81c6-ea6c8940f2bf/1542662981artwork.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/a2ab41b0-6c61-4f4f-81c6-ea6c8940f2bf\" height=\"200\" width=\"100%\" title=\"Episode 16: Building a Relationship with Your Distributor\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Chris Psuik is Vice President at Dora's Naturals, a DSD (direct store delivery) distributor that distributes brands like GT Kombucha, Remedy Organics, Matchabar and Harmless Harvest. In this episode of In the Sauce, Ali and Chris talk about how a brand can work more effectively with its distributor and what mistakes growing food companies should try to avoid — They're joined by Sean (also from Dora's) and Courtnie (Haven's Market Manager) to talk about grocery buyers, categories, promotional schedules and the road to success."}