{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fin-the-sauce.simplecast.com%2Fepisodes%2F7d7144e6-7d7144e6","width":444,"version":"1.0","type":"rich","title":"Episode 10: Building Great Content","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/15fa34/15fa3402-7929-406c-abfd-0e1b584fa378/c67e9b37-6821-4724-a892-4b97ed862a24/1533657783artwork.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/c67e9b37-6821-4724-a892-4b97ed862a24\" height=\"200\" width=\"100%\" title=\"Episode 10: Building Great Content\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Kiki Von Glinow is Founder of Toast Media Group, a consultancy that helps brands with digital growth as well as social media strategy and management. After 6 years at HuffPost, first as a journalist, then leading programming, digital analytics and email marketing, Kiki went out on her own to demystify it all for her clients. Kiki and Ali discuss everything Instagram: From the infamous algorithm to what makes good content, who's doing it right, what the future of digital looks like and, most importantly, why a brand MUST know it's audience. Intimately."}