{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fin-the-sauce.simplecast.com%2Fepisodes%2F9e59b2c4-9e59b2c4","width":444,"version":"1.0","type":"rich","title":"Episode 7: Building a Mission Driven Brand","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/15fa34/15fa3402-7929-406c-abfd-0e1b584fa378/1ec36c52-a081-4996-a1ce-c4729e8a89ac/1531778932artwork.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/1ec36c52-a081-4996-a1ce-c4729e8a89ac\" height=\"200\" width=\"100%\" title=\"Episode 7: Building a Mission Driven Brand\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Ann Yang is a co-founder of Misfit Juicery, a juice company that turns what would be wasted fruits and vegetables into delicious juice. Ann and her co-founder Phil started Misfit out of a dorm kitchen at Georgetown and now, a few years later, distribute juice up and down the East Coast. Ann and Ali talk about mission-driven CPG's: How financial and social profits can mutually coexist; how important it is to find the right funders; and how important a WHY is for any emerging brand."}