{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fin-the-sauce.simplecast.com%2Fepisodes%2Fbf49305b-bf49305b","width":444,"version":"1.0","type":"rich","title":"Episode 12: Building in a Rapidly Growing Category","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/15fa34/15fa3402-7929-406c-abfd-0e1b584fa378/68e0fa9e-f410-4a83-ad0d-44903b94b4a7/1538425960artwork.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/68e0fa9e-f410-4a83-ad0d-44903b94b4a7\" height=\"200\" width=\"100%\" title=\"Episode 12: Building in a Rapidly Growing Category\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Alex Ingalls is the Founder of Pilot Kombucha, a business she founded in 2015. Alex has leapt from a one-woman making, bottling and delivering process to a full production facility and three distributors. All to keep up with rapidly growing demnd. In this episode of In the Sauce, Ali and Alex talk about distinguishing yourself in a growing category, responsible expansion, and the balancing act of entrepreneurship. Plus, Ali finally learns what a SCOBY is."}